Introduction

Composable Commerce is the new standard in ecommerce. But why? And how? 

Gartner predicts that ‘’in 2023, organizations that have adopted a composable approach will outpace the competition by 80% in the speed of new feature implementation.’’ That sounds promising, but there’s one important aspect to keep in mind: Composable Commerce only bears fruit if it’s done the right way. Before we jump to the how and why, let’s do a short recap: what is it? 

What is Composable Commerce?

Composable Commerce is the approach of selecting and composing best-of-breed solutions to customize and assemble commerce products to your specific preferences or needs. 

Instead of being limited to the capabilities of one software vendor, you can choose from a wide range of third-party software components. Each vendor is specialized in the one thing they do, leading to highly customized and engaging shopping experiences, tailored to your customers’ expectations. 

How to go Composable?

Composable Commerce is extremely promising for ambitious online merchants, but only if done the right way. There are some things to keep in mind, so let’s have a look: 

1. Determine your goals 

What do you want to achieve? What is important for your business, and most of all, for your customers? Determine your strategy. Do you want to focus on a seamless, omnichannel experience, localized commerce to serve a wide range of customers, grow internationally or do you want to deliver beyond customer expectations with unified commerce? You’ll see that if you have clear goals, the next steps are a piece of cake. 

2. What do you already have? 

Switching to Composable Commerce doesn’t mean your existing tech stack is all wrong. There are probably good parts for your business so why throw away all valuable assets? Map what you already have and combine the good stuff with best-of-breed services or custom built integrations. 

3. What features do you need? 

Now that you have a clear overview of what you already have, it’s important to decide what’s missing. One of the main benefits is that you have the ability to integrate with a wide range of third-party tools and services. Decide what features or services you need for your business and compose highly engaging, reliable and flexible commerce experiences.  

4. Choose a starting point 

Composable Commerce is a step by step process. Depending on your specific needs and goals and the complexity of the online store you can gradually add additional features and services. Start with the most important parts of your business and grow towards a platform that is fully adapted to your needs and wishes. 

Not happy with a specific service anymore? Not a problem. You can easily swap services according to your business needs. 

5. Choose your composer 

You need something that brings everything together and makes sure you never have to depend on one specific platform or service. Something that is able to make all these different services work well together and communicate with the frontend(s), at the right time. You need a Composer.

6. Deity is here to help

Deity is the leading platform that enables ambitious businesses to compose best-of-breed digital experiences and orchestrate their commerce processes. You decide how you want to grow, Deity helps you with the connections and orchestration. 

Composable Commerce done right!

If you take the right approach to Composable Commerce, countless benefits lie ahead for you. According to Gartner, a composable approach leverages modularized, cloud-native business capabilities ‘’to move toward future-proof digital commerce experiences.’’ 

→ Pivot quickly and keep up with customer expectations

→ Create highly personalized and seamless digital experiences 

→ Adapt to changes in the market quickly

→ Get the freedom to combine best-of-breed services and extend and customize them to your needs and many many more. 

So, are you considering a composable setup? Follow the steps above to do it right. Always work with a composer, this is often the missing piece in ecommerce stories but it’s the key to true Composable Commerce success. Our team of highly skilled people is ready to bring your business to the next level, together.