Blog header representing Composable Commerce

A new term in ecommerce: Composable Commerce

A new term in ecommerce: Composable Commerce

A new term in ecommerce: Composable Commerce

A new term in ecommerce: Composable Commerce

Author

Manon Sinke

Engagement Manager

Category

Educational

Publish Date

Sep 13, 2021

Introduction

About 25 years ago the very first ecommerce websites were launched and a lot has changed since then. Ecommerce went from a completely new and strange concept to an indispensable part of our global retail. Especially with the rising usage of mobile devices, ecommerce is booming. In 2021, smartphones accounted for almost 70 percent of global website visits. It’s not just about running your ecommerce website anymore, it’s also about digital experiences. 

It all started with the traditional and very well-known monolithic, ‘one-size-fits-all’ approach, followed by the more recent and innovative Headless approach. So what’s next? Earlier we already talked about Headless 2.0, but in order to provide only the best, we have to take the next step. The future is here and it’s time for something new… Composable Commerce! 

Introduction

About 25 years ago the very first ecommerce websites were launched and a lot has changed since then. Ecommerce went from a completely new and strange concept to an indispensable part of our global retail. Especially with the rising usage of mobile devices, ecommerce is booming. In 2021, smartphones accounted for almost 70 percent of global website visits. It’s not just about running your ecommerce website anymore, it’s also about digital experiences. 

It all started with the traditional and very well-known monolithic, ‘one-size-fits-all’ approach, followed by the more recent and innovative Headless approach. So what’s next? Earlier we already talked about Headless 2.0, but in order to provide only the best, we have to take the next step. The future is here and it’s time for something new… Composable Commerce! 

Introduction

About 25 years ago the very first ecommerce websites were launched and a lot has changed since then. Ecommerce went from a completely new and strange concept to an indispensable part of our global retail. Especially with the rising usage of mobile devices, ecommerce is booming. In 2021, smartphones accounted for almost 70 percent of global website visits. It’s not just about running your ecommerce website anymore, it’s also about digital experiences. 

It all started with the traditional and very well-known monolithic, ‘one-size-fits-all’ approach, followed by the more recent and innovative Headless approach. So what’s next? Earlier we already talked about Headless 2.0, but in order to provide only the best, we have to take the next step. The future is here and it’s time for something new… Composable Commerce! 

What is Composable Commerce?

Instead of using the ‘one-size-fits-all’ ecommerce approach, Composable Commerce leverages modern software technologies by which ecommerce merchants are empowered to select and assemble various “best of breed” commerce solutions and compose them to satisfy their exact business requirements. This enables them to build what their business needs, without having to worry about ‘’re-platforming’’ ever again. And most importantly, leading to unique and best-in-class user experiences. 

The Deity Composable Commerce Platform and best-of-breed integrations
“By 2023, organizations that have adopted a Composable Commerce approach will outpace the competition by 80% in the speed of new feature implementation.”

"Composable Commerce Must Be Adopted for the Future of Applications" - Gartner

What is Composable Commerce?

Instead of using the ‘one-size-fits-all’ ecommerce approach, Composable Commerce leverages modern software technologies by which ecommerce merchants are empowered to select and assemble various “best of breed” commerce solutions and compose them to satisfy their exact business requirements. This enables them to build what their business needs, without having to worry about ‘’re-platforming’’ ever again. And most importantly, leading to unique and best-in-class user experiences. 

The Deity Composable Commerce Platform and best-of-breed integrations
“By 2023, organizations that have adopted a Composable Commerce approach will outpace the competition by 80% in the speed of new feature implementation.”

"Composable Commerce Must Be Adopted for the Future of Applications" - Gartner

So what is happening?

Gartner predicts that organizations that have adopted a Composable Commerce approach in 2023 will outpace the competition by 80% in the speed of new feature implementation. This statement doesn’t come as a surprise as businesses are already facing problems with their current ecommerce stack. Think of: 

- Not being able to handle high traffic peaks 

- Slow websites

- Expensive and time consuming re-platforming

- Not being able to move fast 

- No flexibility

- One single approach is no longer sufficient

With Composable Commerce these worries are a thing of the past, allowing businesses to fully focus on best user experiences. 

So what is happening?

Gartner predicts that organizations that have adopted a Composable Commerce approach in 2023 will outpace the competition by 80% in the speed of new feature implementation. This statement doesn’t come as a surprise as businesses are already facing problems with their current ecommerce stack. Think of: 

- Not being able to handle high traffic peaks 

- Slow websites

- Expensive and time consuming re-platforming

- Not being able to move fast 

- No flexibility

- One single approach is no longer sufficient

With Composable Commerce these worries are a thing of the past, allowing businesses to fully focus on best user experiences. 

Composing commerce together

While all major platforms and commerce services, like CommerceTools, Algolia, Stripe, Contentful, Adobe Experience Manager and others have their API’s ready to be implemented into a Composable Commerce environment, often the actual control center, to connect, monitor, transform, regulate and dynamically push the data is missing. And that’s exactly where Deity comes in.  

Deity is a strong composer with highly engaging PWA and native storefronts that enable any ecommerce team to assemble, compose and successfully control various tools and services by bringing them all together. Offering a full omnichannel, multi-x and complete composable digital shopping experience to their customers.

With this unique approach, Deity is the crucial centerpiece for any team ready to revolutionize their ecommerce business: ready to achieve ecommerce excellence.

Composing commerce together

While all major platforms and commerce services, like CommerceTools, Algolia, Stripe, Contentful, Adobe Experience Manager and others have their API’s ready to be implemented into a Composable Commerce environment, often the actual control center, to connect, monitor, transform, regulate and dynamically push the data is missing. And that’s exactly where Deity comes in.  

Deity is a strong composer with highly engaging PWA and native storefronts that enable any ecommerce team to assemble, compose and successfully control various tools and services by bringing them all together. Offering a full omnichannel, multi-x and complete composable digital shopping experience to their customers.

With this unique approach, Deity is the crucial centerpiece for any team ready to revolutionize their ecommerce business: ready to achieve ecommerce excellence.

Why do you need Composable Commerce?

Composable Commerce is a new and upcoming term in ecommerce and more and more businesses start seeing the benefits of it. This new approach enables commerce experiences on any touchpoint which leads to highly differentiated and customer driven experiences. The ultimate way to engage customers with your brand! 

We believe any merchant should always be in control of their ecommerce business. Only when being in full control over the complete business, from back-end to front-end, can they achieve true ecommerce excellence.

Deity is here to give you that full control. To give the freedom to build what your business truly needs. Like a DJ being in control of the music, who with many different instruments composes a masterpiece, Deity enables businesses to orchestrate all commerce services and data streams, creating a unique, enterprise ready, shopping experience. 

Composable Commerce at its best: not just connecting API’s together, but truly composing your commerce. With Deity as the crucial centerpiece in the composable and headless world. Deity is not just another commerce service or PWA front-end. Deity is a tool, a platform, a control panel, the mixing table. 

Take over true control of all your different instruments, of all your commerce services, with Deity as your mixing table. 

Are you ready to take the next step towards Composable Commerce? Contact us.

Why do you need Composable Commerce?

Composable Commerce is a new and upcoming term in ecommerce and more and more businesses start seeing the benefits of it. This new approach enables commerce experiences on any touchpoint which leads to highly differentiated and customer driven experiences. The ultimate way to engage customers with your brand! 

We believe any merchant should always be in control of their ecommerce business. Only when being in full control over the complete business, from back-end to front-end, can they achieve true ecommerce excellence.

Deity is here to give you that full control. To give the freedom to build what your business truly needs. Like a DJ being in control of the music, who with many different instruments composes a masterpiece, Deity enables businesses to orchestrate all commerce services and data streams, creating a unique, enterprise ready, shopping experience. 

Composable Commerce at its best: not just connecting API’s together, but truly composing your commerce. With Deity as the crucial centerpiece in the composable and headless world. Deity is not just another commerce service or PWA front-end. Deity is a tool, a platform, a control panel, the mixing table. 

Take over true control of all your different instruments, of all your commerce services, with Deity as your mixing table. 

Are you ready to take the next step towards Composable Commerce? Contact us.

Trusted by

  • Ivo Bronsveld

    Head of Integrations

    commercetools

    Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.

  • Martijn Phijffer

    Business Development Man.

    PostNL

    In recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any online needs.

  • Adam Watt

    Head of Engineering

    Jimmy Brings

    The Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!

  • Rouven Weßling

    Dir. Technology Partnerships

    Contentful

    The integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.

  • Sergiu Tabaran

    Chief Operating Officer

    Absolute Web

    Deity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!

  • Ivo Bronsveld

    Head of Integrations

    commercetools

    Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.

  • Martijn Phijffer

    Business Development Man.

    PostNL

    In recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any online needs.

  • Adam Watt

    Head of Engineering

    Jimmy Brings

    The Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!

  • Rouven Weßling

    Dir. Technology Partnerships

    Contentful

    The integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.

  • Sergiu Tabaran

    Chief Operating Officer

    Absolute Web

    Deity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!

  • Ivo Bronsveld

    Head of Integrations

    commercetools

    Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.

  • Martijn Phijffer

    Business Development Man.

    PostNL

    In recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any online needs.

  • Adam Watt

    Head of Engineering

    Jimmy Brings

    The Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!

  • Rouven Weßling

    Dir. Technology Partnerships

    Contentful

    The integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.

  • Sergiu Tabaran

    Chief Operating Officer

    Absolute Web

    Deity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!

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If you have any questions about our company, platform or solutions, we'd be delighted to speak with you.

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Jamie Maria Schouren Co-Founder

Contact

We can’t wait to hear from you!

If you have any questions about our company, platform or solutions, we'd be delighted to speak with you.

Jamie Maria Schouren

Jamie Maria Schouren Co-Founder

Contact

We can’t wait to hear from you!

If you have any questions about our company, platform or solutions, we'd be delighted to speak with you.

Jamie Maria Schouren

Jamie Maria Schouren Co-Founder