Deity Delivers True Composable Commerce for Jimmy Brings

Discover how Jimmy Brings transformed into a flexible, future-proof platform by taking full control of their ecommerce journey.

Cheers to
Composable Growth

As Australia’s pioneering on-demand alcohol delivery company and one of the nation's most successful and fastest-growing startups, Jimmy Brings embarked on a remarkable journey, launching a completely new, composable platform in just 8 months.

With Deity as their foundation, Jimmy Brings can now orchestrate their entire ecommerce journey, poised to accelerate future growth without limitations.

Luke Calavassy

Head of Jimmy Brings

Head of Jimmy Brings

''We knew we had to focus on where we wanted to be, not just patching the holes, so we could deliver on customer expectations at scale. We believed that Deity was the solution to help us get there.''

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80%

Accelerated adoption of innovation

50%

Operational Cost savings

360°

Control over full operation

Jimmy Brings saves $400K yearly with
Deity's Payment Orchestration.

By gaining full control over the check-out and financial operation, Jimmy Brings was able to orchestrate the offered payment methods to their customers, optimising the margin costs drastically.

Scaling the Challenge

Jimmy Brings rapidly grew in Australia, driven by innovative marketing and user-friendly services, possibly due to Covid lockdowns. Facing system limitations with fragmented website and apps, they adopted Deity's Composable Commerce stack for scalability.

Head of Engineering, Adam Watt, elaborates on this decision on The Commerce Composers Podcast with Jamie and Marvin from Deity.

One to rule them all

A PWA that is available
on the web and in both
native app stores.

Respecting the Stack

Combining new and inter company services
in one platform.

1320 Users per Second

Handling thousands of
users a day, concurrently.

Ultra Fast

Loads in less than 1 second,
95% of the time.

Highly Dynamic

Adaptive experience based on GEO, real-time stock availability, prices etc.

80% More Efficient

The time-to-value for new features has dropped drastically.

50% Less Risk

Established over 50% fewer returns, faulty, and risky orders.

Built in No Time

Accelerated the major replatforming initiative to just 8 months.

Engineering Excellence

Jimmy Brings established a complete digital experience platform for all devices with Deity as their foundation. They tailored their tools precisely to customer needs, ensuring seamless connections and orchestration between services.

Utilizing Deity as the core composer and PWA storefront, they offer a unified web and native app experience. On the back-end, BigCommerce connects to Deity’s Commerce Composer, supported by Talon.One for data-driven campaigns.

Completing their tech stack with services like Contentful, Algolia, Stripe, and WPay, enabling a seamless blend of SaaS products and custom commerce services.

Sipping Success

-50%

Less customer service calls

100%

Uptime during peaks

5X

Over five times faster

80%

More efficient

400K

$400K saved with Deity Payment Orchestration

True Composable Commerce with Deity

In shaping ecommerce's future, Jimmy Brings' integrated platform marks a milestone in Composable Commerce and MACH. It embodies top-tier technologies and custom services, giving unified control. At its core is Deity’s Commerce Composer, driving successful Composable Commerce.

Deity offers a true Composable Commerce solution, empowering enterprises for full control, agility, and unlimited growth. Ready to accelerate your ecommerce journey? Let’s build the future of Composable Commerce together.

Find out how you can

supercharge your business

Find out how you can

supercharge your business

Find out how you can

supercharge your business

Contact

We can’t wait to hear from you!

If you have any questions about our company, platform or solutions, we'd be delighted to speak with you.

Jamie Maria Schouren

Jamie Maria Schouren Co-Founder

Contact

We can’t wait to hear from you!

If you have any questions about our company, platform or solutions, we'd be delighted to speak with you.

Jamie Maria Schouren

Jamie Maria Schouren Co-Founder