From monolithic to Composable Commerce from the perspective of an agency

The shift from monolithic to composable ecommerce from an agency perspective

The shift from monolithic to composable ecommerce from an agency perspective

The shift from monolithic to composable ecommerce from an agency perspective

The shift from monolithic to composable ecommerce from an agency perspective

Author

Rex Paisley

Senior Marketing Specialist at Americaneagle.com

Category

Guest blog

Publish Date

May 30, 2022

Online shoppers demand a multi-channel experience from anywhere, at any time. Composable Commerce is the right approach in this ever changing ecommerce landscape.

Composable Commerce

Ecommerce platforms have, for a long time, attempted to provide tightly-coupled features and services in an all-in-one bundle. This one vendor approach to every facet of the commerce tech stack was aimed at simplicity. It is rare, however, that one monolithic solution perfectly suits a specific business size, products, workflow, customers, and growth priorities within a growing array of digital channels. Inevitably, external integrations are necessary to advance a particular technology need. Within monolithic platforms, integrations have proven to be complicated, if not impossible. 

More and more, ecommerce composability is the choice for leading businesses. Composable ecommerce allows multiple platforms, technologies, and data management options to interact. This enables ecommerce merchants to handpick, customize, and maximize their tech stack solutions to their unique business needs and goals. Components of a business’s tech stack, in addition to a content management solution (CMS) or digital experience platform (DXP), are often enterprise resource planners (ERPs), product information managers (PIMs), digital asset managers (DAMs), customer relationship managers (CRMs), marketing automation platforms (MAPs), and ecommerce services from shopping to payment to delivery. Application program interfaces (APIs) tie the pieces of the tech stack together.

Instead of relying on one monolithic solution to do it all, composable commerce allows a business to select a combination of best-of-breed components. The composable ecommerce solution provides many advantages for today’s businesses.

Agility – Easily add, replace or remove applications as business changes or grows without negatively impacting the rest of the digital commerce environment. If a particular tech solution emerges as a leader in providing unmatched performance and customer experiences, a composable commerce tech stack offers the fastest speed to market in adopting and maximizing that tech solution. 

Scalability – Merchants often have peak seasons. A composable commerce solution has more elasticity to expand and contract to appropriately support frequent scaling needs. Ideally, businesses grow as well. Composable commerce is not easily outgrown like many monolithic solutions that were chosen to support business at a particular point in time.

Specificity – A composable commerce environment allows businesses to specify the tech solutions that best suit them, investing more resources into the technology that is most important to their brand and customers. Within monolithic commerce platforms, many businesses have found that there are significant pieces of the all-in-one package that they really don’t use.

Sustainability – Moving forward, new technology can be plugged into existing content and data repositories and continue to grow, improve, and maximize emerging technologies within a composable commerce solution. Forward-thinking brands have a vision beyond typical responsive considerations for digital connection via computers, mobile phones, and tablets. Many are extending their reach via mobile apps, wearable tech, connected devices (IoT), and emerging digital experiences such as the metaverse and augmented reality.

Performance – As a direct result of the granular analysis and selection of targeted tech stack contributors, businesses are elevating their overall performance.

Cost Control – Another key result of selecting the right tool for the right job, every step of the way, is cost control. It should be no surprise that investing in exactly what is needed makes sound financial sense. 

In the past couple of years, every business has adapted to unparalleled marketplace changes. Unprecedented periods of isolation, quarantine, and supply chain disruptions accelerated digital transformations. For many, tech decisions were led by only two priorities, quick and easy. Monolithic commerce solutions seemed to fit those two priorities. Now that businesses have had some time to experience the monolithic commerce environment, we are seeing a tidal wave of conversion to composable commerce.

Composable Commerce

Ecommerce platforms have, for a long time, attempted to provide tightly-coupled features and services in an all-in-one bundle. This one vendor approach to every facet of the commerce tech stack was aimed at simplicity. It is rare, however, that one monolithic solution perfectly suits a specific business size, products, workflow, customers, and growth priorities within a growing array of digital channels. Inevitably, external integrations are necessary to advance a particular technology need. Within monolithic platforms, integrations have proven to be complicated, if not impossible. 

More and more, ecommerce composability is the choice for leading businesses. Composable ecommerce allows multiple platforms, technologies, and data management options to interact. This enables ecommerce merchants to handpick, customize, and maximize their tech stack solutions to their unique business needs and goals. Components of a business’s tech stack, in addition to a content management solution (CMS) or digital experience platform (DXP), are often enterprise resource planners (ERPs), product information managers (PIMs), digital asset managers (DAMs), customer relationship managers (CRMs), marketing automation platforms (MAPs), and ecommerce services from shopping to payment to delivery. Application program interfaces (APIs) tie the pieces of the tech stack together.

Instead of relying on one monolithic solution to do it all, composable commerce allows a business to select a combination of best-of-breed components. The composable ecommerce solution provides many advantages for today’s businesses.

Agility – Easily add, replace or remove applications as business changes or grows without negatively impacting the rest of the digital commerce environment. If a particular tech solution emerges as a leader in providing unmatched performance and customer experiences, a composable commerce tech stack offers the fastest speed to market in adopting and maximizing that tech solution. 

Scalability – Merchants often have peak seasons. A composable commerce solution has more elasticity to expand and contract to appropriately support frequent scaling needs. Ideally, businesses grow as well. Composable commerce is not easily outgrown like many monolithic solutions that were chosen to support business at a particular point in time.

Specificity – A composable commerce environment allows businesses to specify the tech solutions that best suit them, investing more resources into the technology that is most important to their brand and customers. Within monolithic commerce platforms, many businesses have found that there are significant pieces of the all-in-one package that they really don’t use.

Sustainability – Moving forward, new technology can be plugged into existing content and data repositories and continue to grow, improve, and maximize emerging technologies within a composable commerce solution. Forward-thinking brands have a vision beyond typical responsive considerations for digital connection via computers, mobile phones, and tablets. Many are extending their reach via mobile apps, wearable tech, connected devices (IoT), and emerging digital experiences such as the metaverse and augmented reality.

Performance – As a direct result of the granular analysis and selection of targeted tech stack contributors, businesses are elevating their overall performance.

Cost Control – Another key result of selecting the right tool for the right job, every step of the way, is cost control. It should be no surprise that investing in exactly what is needed makes sound financial sense. 

In the past couple of years, every business has adapted to unparalleled marketplace changes. Unprecedented periods of isolation, quarantine, and supply chain disruptions accelerated digital transformations. For many, tech decisions were led by only two priorities, quick and easy. Monolithic commerce solutions seemed to fit those two priorities. Now that businesses have had some time to experience the monolithic commerce environment, we are seeing a tidal wave of conversion to composable commerce.

Composable Commerce

Ecommerce platforms have, for a long time, attempted to provide tightly-coupled features and services in an all-in-one bundle. This one vendor approach to every facet of the commerce tech stack was aimed at simplicity. It is rare, however, that one monolithic solution perfectly suits a specific business size, products, workflow, customers, and growth priorities within a growing array of digital channels. Inevitably, external integrations are necessary to advance a particular technology need. Within monolithic platforms, integrations have proven to be complicated, if not impossible. 

More and more, ecommerce composability is the choice for leading businesses. Composable ecommerce allows multiple platforms, technologies, and data management options to interact. This enables ecommerce merchants to handpick, customize, and maximize their tech stack solutions to their unique business needs and goals. Components of a business’s tech stack, in addition to a content management solution (CMS) or digital experience platform (DXP), are often enterprise resource planners (ERPs), product information managers (PIMs), digital asset managers (DAMs), customer relationship managers (CRMs), marketing automation platforms (MAPs), and ecommerce services from shopping to payment to delivery. Application program interfaces (APIs) tie the pieces of the tech stack together.

Instead of relying on one monolithic solution to do it all, composable commerce allows a business to select a combination of best-of-breed components. The composable ecommerce solution provides many advantages for today’s businesses.

Agility – Easily add, replace or remove applications as business changes or grows without negatively impacting the rest of the digital commerce environment. If a particular tech solution emerges as a leader in providing unmatched performance and customer experiences, a composable commerce tech stack offers the fastest speed to market in adopting and maximizing that tech solution. 

Scalability – Merchants often have peak seasons. A composable commerce solution has more elasticity to expand and contract to appropriately support frequent scaling needs. Ideally, businesses grow as well. Composable commerce is not easily outgrown like many monolithic solutions that were chosen to support business at a particular point in time.

Specificity – A composable commerce environment allows businesses to specify the tech solutions that best suit them, investing more resources into the technology that is most important to their brand and customers. Within monolithic commerce platforms, many businesses have found that there are significant pieces of the all-in-one package that they really don’t use.

Sustainability – Moving forward, new technology can be plugged into existing content and data repositories and continue to grow, improve, and maximize emerging technologies within a composable commerce solution. Forward-thinking brands have a vision beyond typical responsive considerations for digital connection via computers, mobile phones, and tablets. Many are extending their reach via mobile apps, wearable tech, connected devices (IoT), and emerging digital experiences such as the metaverse and augmented reality.

Performance – As a direct result of the granular analysis and selection of targeted tech stack contributors, businesses are elevating their overall performance.

Cost Control – Another key result of selecting the right tool for the right job, every step of the way, is cost control. It should be no surprise that investing in exactly what is needed makes sound financial sense. 

In the past couple of years, every business has adapted to unparalleled marketplace changes. Unprecedented periods of isolation, quarantine, and supply chain disruptions accelerated digital transformations. For many, tech decisions were led by only two priorities, quick and easy. Monolithic commerce solutions seemed to fit those two priorities. Now that businesses have had some time to experience the monolithic commerce environment, we are seeing a tidal wave of conversion to composable commerce.

Americaneagle.com

For over 25 years, Americaneagle.com has served some of the world’s most recognized brands with best-in-class web design, development, hosting, and digital marketing services. They’ve helped a wide variety of clients, from start-ups to Fortune 500 companies, in all industries, achieve measurable online results. Please contact them if you’d like to consider the best composable commerce solutions to promote your business growth.

Americaneagle.com

For over 25 years, Americaneagle.com has served some of the world’s most recognized brands with best-in-class web design, development, hosting, and digital marketing services. They’ve helped a wide variety of clients, from start-ups to Fortune 500 companies, in all industries, achieve measurable online results. Please contact them if you’d like to consider the best composable commerce solutions to promote your business growth.

Trusted by

  • Ivo Bronsveld

    Head of Integrations

    commercetools

    Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.

  • Martijn Phijffer

    Business Development Man.

    PostNL

    In recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any online needs.

  • Adam Watt

    Head of Engineering

    Jimmy Brings

    The Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!

  • Rouven Weßling

    Dir. Technology Partnerships

    Contentful

    The integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.

  • Sergiu Tabaran

    Chief Operating Officer

    Absolute Web

    Deity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!

  • Ivo Bronsveld

    Head of Integrations

    commercetools

    Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.

  • Martijn Phijffer

    Business Development Man.

    PostNL

    In recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any online needs.

  • Adam Watt

    Head of Engineering

    Jimmy Brings

    The Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!

  • Rouven Weßling

    Dir. Technology Partnerships

    Contentful

    The integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.

  • Sergiu Tabaran

    Chief Operating Officer

    Absolute Web

    Deity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!

  • Ivo Bronsveld

    Head of Integrations

    commercetools

    Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.

  • Martijn Phijffer

    Business Development Man.

    PostNL

    In recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any online needs.

  • Adam Watt

    Head of Engineering

    Jimmy Brings

    The Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!

  • Rouven Weßling

    Dir. Technology Partnerships

    Contentful

    The integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.

  • Sergiu Tabaran

    Chief Operating Officer

    Absolute Web

    Deity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!

Find out how you can

supercharge your business.

Find out how you can

supercharge your business.

Find out how you can

supercharge your business.

Contact

We can’t wait to hear from you!

If you have any questions about our company, platform or solutions, we'd be delighted to speak with you.

Jamie Maria Schouren

Jamie Maria Schouren Co-Founder

Contact

We can’t wait to hear from you!

If you have any questions about our company, platform or solutions, we'd be delighted to speak with you.

Jamie Maria Schouren

Jamie Maria Schouren Co-Founder

Contact

We can’t wait to hear from you!

If you have any questions about our company, platform or solutions, we'd be delighted to speak with you.

Jamie Maria Schouren

Jamie Maria Schouren Co-Founder