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Podcast: Jimmy Brings massively decreases time to market with a composable approach

Podcast: Jimmy Brings massively decreases time to market with a composable approach

Podcast: Jimmy Brings massively decreases time to market with a composable approach

Podcast: Jimmy Brings massively decreases time to market with a composable approach

Author

Manon Sinke

Marketing Manager

Category

Podcast

Publish Date

Feb 15, 2023

Introduction

For Jimmy Brings, Australia’s first on demand alcohol delivery service, it all started in a little suburb named Bondi, Sydney. The two founders were running around every evening to deliver alcohol to their customers. They kept growing and growing and people started to love the concept of delivering cold alcohol in just 30 minutes to their door. At that time this concept truly was groundbreaking as no such thing as on demand delivery existed. 

Now, Jimmy Brings is an Australia wide business, representing every major capital city and most regional cities as well. 

Jimmy Brings’ platform started to hit its limitations and they decided to go for a composable commerce stack. Adam Watt, Head of Engineering at Jimmy Brings, talks about this with Jamie and Marvin from Deity in The Commerce Composers Podcast. In this blog we cover the highlights of Jimmy Brings’ new and fully composable digital experience built on Deity so keep on reading! 

Introduction

For Jimmy Brings, Australia’s first on demand alcohol delivery service, it all started in a little suburb named Bondi, Sydney. The two founders were running around every evening to deliver alcohol to their customers. They kept growing and growing and people started to love the concept of delivering cold alcohol in just 30 minutes to their door. At that time this concept truly was groundbreaking as no such thing as on demand delivery existed. 

Now, Jimmy Brings is an Australia wide business, representing every major capital city and most regional cities as well. 

Jimmy Brings’ platform started to hit its limitations and they decided to go for a composable commerce stack. Adam Watt, Head of Engineering at Jimmy Brings, talks about this with Jamie and Marvin from Deity in The Commerce Composers Podcast. In this blog we cover the highlights of Jimmy Brings’ new and fully composable digital experience built on Deity so keep on reading! 

Introduction

For Jimmy Brings, Australia’s first on demand alcohol delivery service, it all started in a little suburb named Bondi, Sydney. The two founders were running around every evening to deliver alcohol to their customers. They kept growing and growing and people started to love the concept of delivering cold alcohol in just 30 minutes to their door. At that time this concept truly was groundbreaking as no such thing as on demand delivery existed. 

Now, Jimmy Brings is an Australia wide business, representing every major capital city and most regional cities as well. 

Jimmy Brings’ platform started to hit its limitations and they decided to go for a composable commerce stack. Adam Watt, Head of Engineering at Jimmy Brings, talks about this with Jamie and Marvin from Deity in The Commerce Composers Podcast. In this blog we cover the highlights of Jimmy Brings’ new and fully composable digital experience built on Deity so keep on reading! 

The Project

This is a huge project with a lot of moving parts. The first thing to do was to get a really good grasp of the business: what does the playing field and the different business processes look like? Jimmy Brings is an alcohol delivery service and on demand delivery is quite different from regular ecommerce. It all starts with the location of the customers and from there Jimmy Brings has to decide what products they want to show, what prices, what promotions they want to apply and so on. 

When we had this clear, Jimmy Brings had to decide what they wanted to change, what third-party services they wanted to use and what the requirements were. They didn’t have to worry about the connections, orchestration and everything working well together because Deity’s Composable Commerce platform makes sure of this. That’s how we got off to a good start. 



This is what Jimmy Brings needed. You can’t just have BigCommerce isolated and not make sure that it works with for example your internal ERP system. Or you can’t have Algolia running in isolation without it being aware of stock availability or such things. That is why we started to make sure we understand these business processes.

Marvin van Wingerde, Head of Product at Deity

The Project

This is a huge project with a lot of moving parts. The first thing to do was to get a really good grasp of the business: what does the playing field and the different business processes look like? Jimmy Brings is an alcohol delivery service and on demand delivery is quite different from regular ecommerce. It all starts with the location of the customers and from there Jimmy Brings has to decide what products they want to show, what prices, what promotions they want to apply and so on. 

When we had this clear, Jimmy Brings had to decide what they wanted to change, what third-party services they wanted to use and what the requirements were. They didn’t have to worry about the connections, orchestration and everything working well together because Deity’s Composable Commerce platform makes sure of this. That’s how we got off to a good start. 



This is what Jimmy Brings needed. You can’t just have BigCommerce isolated and not make sure that it works with for example your internal ERP system. Or you can’t have Algolia running in isolation without it being aware of stock availability or such things. That is why we started to make sure we understand these business processes.

Marvin van Wingerde, Head of Product at Deity

The Launch!

We can most definitely say that the Deity x Jimmy Brings project was huge. Together we managed to launch the completely new, composable platform in just 8 months time, which is an incredible achievement. 

The three weeks before the launch were all about making sure that everything works as intended so when the actual moment was there it was great to see that the launch was successful and everything went smoothly. 

‘’The launch was a fantastic moment to be honest. Something I always remember is that first transaction on the new ecom platform. Transferring over 400,000 customers in one night and having a really solid day of trade the next day was an amazing experience.’’ - Adam Watt, Head of Engineering at Jimmy Brings 

The Launch!

We can most definitely say that the Deity x Jimmy Brings project was huge. Together we managed to launch the completely new, composable platform in just 8 months time, which is an incredible achievement. 

The three weeks before the launch were all about making sure that everything works as intended so when the actual moment was there it was great to see that the launch was successful and everything went smoothly. 

‘’The launch was a fantastic moment to be honest. Something I always remember is that first transaction on the new ecom platform. Transferring over 400,000 customers in one night and having a really solid day of trade the next day was an amazing experience.’’ - Adam Watt, Head of Engineering at Jimmy Brings 

The Results

With the composing layer Jimmy Brings can now bring new features to market quickly and adapt to the ever changing customer demand. They’re not dependent on a commerce engine anymore and they can easily tweak in the middleware layer which gives a huge advantage compared to building separate integrations or building everything inside a commerce engine. When Jimmy Brings wants to add or replace specific features or services, they don’t have to start building everything again or rebuild the dependency in the frontend. They can just add or remove specific components and optimize their stack. That’s the benefit of integrating via Deity’s composer instead of building direct system to system integrations. This makes Jimmy Brings’ tech stack maintainable and highly future-proof. 

Fast time to market is something that’s very important for Jimmy Brings and with this new Composable Architecture they can focus on building and launching new features for their customers rather than simply patching the holes. 

The Results

With the composing layer Jimmy Brings can now bring new features to market quickly and adapt to the ever changing customer demand. They’re not dependent on a commerce engine anymore and they can easily tweak in the middleware layer which gives a huge advantage compared to building separate integrations or building everything inside a commerce engine. When Jimmy Brings wants to add or replace specific features or services, they don’t have to start building everything again or rebuild the dependency in the frontend. They can just add or remove specific components and optimize their stack. That’s the benefit of integrating via Deity’s composer instead of building direct system to system integrations. This makes Jimmy Brings’ tech stack maintainable and highly future-proof. 

Fast time to market is something that’s very important for Jimmy Brings and with this new Composable Architecture they can focus on building and launching new features for their customers rather than simply patching the holes. 

Composable Approach

A True Composable Commerce Story

With Deity as their foundation, Jimmy Brings was able to build a complete composable digital experience platform, across all devices. They could pick the right tools to map their business processes 100% to what their customer needed, while Deity provides them with connections and orchestration between all services.

Jimmy Brings uses Deity as the core composer and PWA storefront to deliver a unified web and native app experience. The app, based on the same codebase, is available on the web as a PWA, and on both the Google and iOS Store as a native app. That’s what true Composable Commerce is all about!

Are you also looking for an endlessly flexible ecommerce setup that massively accelerates your growth and time to market? Let’s get in touch and build the future of ecommerce, together. 

Composable Approach

A True Composable Commerce Story

With Deity as their foundation, Jimmy Brings was able to build a complete composable digital experience platform, across all devices. They could pick the right tools to map their business processes 100% to what their customer needed, while Deity provides them with connections and orchestration between all services.

Jimmy Brings uses Deity as the core composer and PWA storefront to deliver a unified web and native app experience. The app, based on the same codebase, is available on the web as a PWA, and on both the Google and iOS Store as a native app. That’s what true Composable Commerce is all about!

Are you also looking for an endlessly flexible ecommerce setup that massively accelerates your growth and time to market? Let’s get in touch and build the future of ecommerce, together. 

Trusted by

  • Ivo Bronsveld

    Head of Integrations

    commercetools

    Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.

  • Martijn Phijffer

    Business Development Man.

    PostNL

    In recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any online needs.

  • Adam Watt

    Head of Engineering

    Jimmy Brings

    The Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!

  • Rouven Weßling

    Dir. Technology Partnerships

    Contentful

    The integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.

  • Sergiu Tabaran

    Chief Operating Officer

    Absolute Web

    Deity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!

  • Ivo Bronsveld

    Head of Integrations

    commercetools

    Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.

  • Martijn Phijffer

    Business Development Man.

    PostNL

    In recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any online needs.

  • Adam Watt

    Head of Engineering

    Jimmy Brings

    The Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!

  • Rouven Weßling

    Dir. Technology Partnerships

    Contentful

    The integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.

  • Sergiu Tabaran

    Chief Operating Officer

    Absolute Web

    Deity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!

  • Ivo Bronsveld

    Head of Integrations

    commercetools

    Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.

  • Martijn Phijffer

    Business Development Man.

    PostNL

    In recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any online needs.

  • Adam Watt

    Head of Engineering

    Jimmy Brings

    The Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!

  • Rouven Weßling

    Dir. Technology Partnerships

    Contentful

    The integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.

  • Sergiu Tabaran

    Chief Operating Officer

    Absolute Web

    Deity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!

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Jamie Maria Schouren Co-Founder

Contact

We can’t wait to hear from you!

If you have any questions about our company, platform or solutions, we'd be delighted to speak with you.

Jamie Maria Schouren

Jamie Maria Schouren Co-Founder

Contact

We can’t wait to hear from you!

If you have any questions about our company, platform or solutions, we'd be delighted to speak with you.

Jamie Maria Schouren

Jamie Maria Schouren Co-Founder