Blog header with an example of a push notification on a smartphone

Push Notifications: Retargeting on steroids

Push Notifications: Retargeting on steroids

Push Notifications: Retargeting on steroids

Push Notifications: Retargeting on steroids

Author

Sharissa Kuurstra

Category
Push Notifications

Publish Date

July 8, 2019

Introduction

In the world of eCommerce, there is only one rule: traffic x conversion = success. It sounds simple, but in reality, it seems to be a lot harder to achieve optimal results. The goal of Push Notifications is retargeting your website visitors and bringing them back to your website.

Introduction

In the world of eCommerce, there is only one rule: traffic x conversion = success. It sounds simple, but in reality, it seems to be a lot harder to achieve optimal results. The goal of Push Notifications is retargeting your website visitors and bringing them back to your website.

Introduction

In the world of eCommerce, there is only one rule: traffic x conversion = success. It sounds simple, but in reality, it seems to be a lot harder to achieve optimal results. The goal of Push Notifications is retargeting your website visitors and bringing them back to your website.

Push Notifications

Knowing that only 2% of our website visitors convert, it is important to find new, original ways to bring lost visitors back to our website and turn them into happy customers. The most familiar ways are retargeting ads and remarketing emails. Both very time-consuming and cost-intensive methods that are not leading to desired conversion rates…

Luckily, there is a new player in the field: Push Notifications. Push Notifications are short, direct messages that alert recipients to perform a certain action or to deliver a certain value. With web-based Push Notifications, you can reach visitors who are or have been on your website, directly on any device. This includes smartphones, laptops, desktops. And, there is no need for personal information or a native app.

Being able to reach your visitors directly with short, simple messages results in increased engagement. This, in turn, can be translated into increased sales, brand awareness, achieving goals, and improvements in your marketing funnel.

Jamie Maria Schouren, Co-founder and Chief Strategy Officer at Deity, explains to you what Push Notifications are. How to use them to achieve business goals and what benefits they bring along. Check out this article on Twinkle Digital Commerce. Be aware, the article is in Dutch. For more English-written information about Push Notifications, visit our own blog.

Push Notifications

Knowing that only 2% of our website visitors convert, it is important to find new, original ways to bring lost visitors back to our website and turn them into happy customers. The most familiar ways are retargeting ads and remarketing emails. Both very time-consuming and cost-intensive methods that are not leading to desired conversion rates…

Luckily, there is a new player in the field: Push Notifications. Push Notifications are short, direct messages that alert recipients to perform a certain action or to deliver a certain value. With web-based Push Notifications, you can reach visitors who are or have been on your website, directly on any device. This includes smartphones, laptops, desktops. And, there is no need for personal information or a native app.

Being able to reach your visitors directly with short, simple messages results in increased engagement. This, in turn, can be translated into increased sales, brand awareness, achieving goals, and improvements in your marketing funnel.

Jamie Maria Schouren, Co-founder and Chief Strategy Officer at Deity, explains to you what Push Notifications are. How to use them to achieve business goals and what benefits they bring along. Check out this article on Twinkle Digital Commerce. Be aware, the article is in Dutch. For more English-written information about Push Notifications, visit our own blog.

Interested in more?

With PushPro, Deity’s Push Notification Marketing Tool, you will be able to exponentially increase customer engagement which in turn positively impacts sales and conversion rates. It is an effective and affordable way to directly engage with your customers and to reach website visitors on any device (i.e. smartphones, tablets, laptops, desktops).

All our new customers receive 14 days of free PushPro, providing you with the power to experience what direct engagement can do for your business. Start Pushing Today!

Interested in more?

With PushPro, Deity’s Push Notification Marketing Tool, you will be able to exponentially increase customer engagement which in turn positively impacts sales and conversion rates. It is an effective and affordable way to directly engage with your customers and to reach website visitors on any device (i.e. smartphones, tablets, laptops, desktops).

All our new customers receive 14 days of free PushPro, providing you with the power to experience what direct engagement can do for your business. Start Pushing Today!

Trusted by

  • background-color

    Adam Watt

    Head of Engineering
    Jimmy Brings

    The Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!

  • background-color

    Rouven Weßling

    Dir. Technology Partnerships
    Contentful

    The integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.

  • background-color

    Martijn Phijffer

    Business Development Man.
    PostNL

    In recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any

    online needs.

  • background-color

    Ivo Bronsveld

    Head of Integrations

    commercetools

    Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.

  • background-color

    Sergiu Tabaran

    Chief Operating Officer
    Absolute Web

    Deity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!

  • background-color

    Adam Watt

    Head of Engineering
    Jimmy Brings

    The Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!

  • background-color

    Rouven Weßling

    Dir. Technology Partnerships
    Contentful

    The integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.

  • background-color

    Martijn Phijffer

    Business Development Man.
    PostNL

    In recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any

    online needs.

  • background-color

    Ivo Bronsveld

    Head of Integrations

    commercetools

    Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.

  • background-color

    Sergiu Tabaran

    Chief Operating Officer
    Absolute Web

    Deity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!

  • background-color

    Adam Watt

    Head of Engineering
    Jimmy Brings

    The Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!

  • background-color

    Rouven Weßling

    Dir. Technology Partnerships
    Contentful

    The integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.

  • background-color

    Martijn Phijffer

    Business Development Man.
    PostNL

    In recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any

    online needs.

  • background-color

    Ivo Bronsveld

    Head of Integrations

    commercetools

    Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.

  • background-color

    Sergiu Tabaran

    Chief Operating Officer
    Absolute Web

    Deity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!

Find out how you can supercharge your business.

Find out how you can supercharge your business.

Find out how you can supercharge your business.

Get in touch
We can’t wait to hear about your ambitions.

Let’s find out how we can bring your business to the future, together.

Jamie Maria Schouren

Jamie Maria Schouren Co-Founder

Get in touch
We can’t wait to hear about your ambitions.

Let’s find out how we can bring your business to the future, together.

Jamie Maria Schouren

Jamie Maria Schouren Co-Founder

Get in touch
We can’t wait to hear about your ambitions.

Let’s find out how we can bring your business to the future, together.

Jamie Maria Schouren

Jamie Maria Schouren Co-Founder