What is Composable Commerce?
What is Composable Commerce?
What is Composable Commerce?
What is Composable Commerce?
Introduction
Composable Commerce is an upcoming and promising approach to ecommerce. Many companies use this word in their marketing to gain momentum but in many cases the real meaning of Composable is missing. Before you can fully benefit from Composable Commerce, it’s important to understand what it truly is.
So, let us, for once and for all, explain what it is, what composable architecture looks like and how you can get started.
Introduction
Composable Commerce is an upcoming and promising approach to ecommerce. Many companies use this word in their marketing to gain momentum but in many cases the real meaning of Composable is missing. Before you can fully benefit from Composable Commerce, it’s important to understand what it truly is.
So, let us, for once and for all, explain what it is, what composable architecture looks like and how you can get started.
Introduction
Composable Commerce is an upcoming and promising approach to ecommerce. Many companies use this word in their marketing to gain momentum but in many cases the real meaning of Composable is missing. Before you can fully benefit from Composable Commerce, it’s important to understand what it truly is.
So, let us, for once and for all, explain what it is, what composable architecture looks like and how you can get started.
Composable Commerce
Composable Commerce: the definition
Composable Commerce allows online merchants to select and assemble various best of breed commerce solutions and compose them to deliver differentiated and highly engaging commerce experiences.
Composable Commerce is a modular approach to digital commerce. Instead of using a monolithic, one-size-fits-all, solution, you collect and combine different loosely-coupled services that meet specific business needs, such as a shopping cart, search, promotion or order management. All these software components communicate through a composer. This allows digital brands to build what they truly need, rather than relying on one single vendor. We’ll explain this in more detail in the next section.
Composable Commerce
Composable Commerce: the definition
Composable Commerce allows online merchants to select and assemble various best of breed commerce solutions and compose them to deliver differentiated and highly engaging commerce experiences.
Composable Commerce is a modular approach to digital commerce. Instead of using a monolithic, one-size-fits-all, solution, you collect and combine different loosely-coupled services that meet specific business needs, such as a shopping cart, search, promotion or order management. All these software components communicate through a composer. This allows digital brands to build what they truly need, rather than relying on one single vendor. We’ll explain this in more detail in the next section.
Software Architecture
Composable Architecture
There are different approaches to ecommerce. A monolithic software architecture is still the most common one in ecommerce but that’s slowly changing. Composable Architecture is emerging and slowly getting the credits it deserves. You can imagine that this approach massively changes the way businesses operate.
A composable, or service-oriented architecture, separates and decentralizes all the different systems you need in your tech stack. To ensure the right dataflows we need a service for real-time communication, connections and data orchestration between the different services and frontend(s). That’s where the composer comes in, to connect all the dots between the systems and services.
Change of Perspective
Composable Commerce is a change of perspective. It allows online merchants to take on a customer-centric approach, rather than depending on one platform. It is for good reason that a composable architecture is also known as service-oriented architecture. You choose the services that are best for your business, and most importantly, for your customers.
Foundation for Flexibility
Composable architecture provides the flexibility no other software architecture can. It delivers the foundation to build a complete composable digital experience platform. You can pick the tools to map your business processes 100% to your needs, while the composer takes care of the connections and orchestration between them.
Evolution, not Revolution
A Composable approach integrates modern API-first systems with legacy monoliths to provide continuous innovative feature delivery. This allows businesses to update their architecture through evolution. Don't throw away your entire system or worry about a full replatforming. Choose a starting point and only replace the relevant parts, now and with any future change.
Software Architecture
Composable Architecture
There are different approaches to ecommerce. A monolithic software architecture is still the most common one in ecommerce but that’s slowly changing. Composable Architecture is emerging and slowly getting the credits it deserves. You can imagine that this approach massively changes the way businesses operate.
A composable, or service-oriented architecture, separates and decentralizes all the different systems you need in your tech stack. To ensure the right dataflows we need a service for real-time communication, connections and data orchestration between the different services and frontend(s). That’s where the composer comes in, to connect all the dots between the systems and services.
Change of Perspective
Composable Commerce is a change of perspective. It allows online merchants to take on a customer-centric approach, rather than depending on one platform. It is for good reason that a composable architecture is also known as service-oriented architecture. You choose the services that are best for your business, and most importantly, for your customers.
Foundation for Flexibility
Composable architecture provides the flexibility no other software architecture can. It delivers the foundation to build a complete composable digital experience platform. You can pick the tools to map your business processes 100% to your needs, while the composer takes care of the connections and orchestration between them.
Evolution, not Revolution
A Composable approach integrates modern API-first systems with legacy monoliths to provide continuous innovative feature delivery. This allows businesses to update their architecture through evolution. Don't throw away your entire system or worry about a full replatforming. Choose a starting point and only replace the relevant parts, now and with any future change.
Getting started
Getting started with Composable Commerce
There are three simple rules to get started. First of all, it’s important to have clear goals. What do you want to achieve? What do you want to focus on? And how can changing from a monolithic or headless approach to Composable Commerce help you achieve this. When you have clear goals and priorities, it’s time to map the services you are using and the services you want to use. Keep the good stuff of your existing ecommerce platform and complement it with best of breed commerce solutions that support your business growth. Last but not least, choose your starting point. Depending on your specific needs and goals and the complexity of the online store you can gradually add additional features and services. Start with the most important parts of your business and grow towards a platform that is fully adapted to your needs and wishes.
Now that you have your goals, existing and desired services and starting point clear, we can connect your existing tech stack to Deity’s Commerce Composer to make these different systems and services work well together and with as many frontends as you need.
Getting started
Getting started with Composable Commerce
There are three simple rules to get started. First of all, it’s important to have clear goals. What do you want to achieve? What do you want to focus on? And how can changing from a monolithic or headless approach to Composable Commerce help you achieve this. When you have clear goals and priorities, it’s time to map the services you are using and the services you want to use. Keep the good stuff of your existing ecommerce platform and complement it with best of breed commerce solutions that support your business growth. Last but not least, choose your starting point. Depending on your specific needs and goals and the complexity of the online store you can gradually add additional features and services. Start with the most important parts of your business and grow towards a platform that is fully adapted to your needs and wishes.
Now that you have your goals, existing and desired services and starting point clear, we can connect your existing tech stack to Deity’s Commerce Composer to make these different systems and services work well together and with as many frontends as you need.
Working with Deity
Deity is the leading platform for Composable Commerce
Make the switch to Composable Commerce with Deity and build a platform that is ready for any future change. Do you for example want to add different PSPs to support all payment methods your customers expect? Or do you want to replace your old CMS for a new and innovative one? Not a problem. You can now adapt to changes in the market and customer demand quickly, without adding complexity.
Are you ready to grow and take the next step in ecommerce? Get ahead of your competitors and contact us, we’re ready to start our next adventure together.
Working with Deity
Deity is the leading platform for Composable Commerce
Make the switch to Composable Commerce with Deity and build a platform that is ready for any future change. Do you for example want to add different PSPs to support all payment methods your customers expect? Or do you want to replace your old CMS for a new and innovative one? Not a problem. You can now adapt to changes in the market and customer demand quickly, without adding complexity.
Are you ready to grow and take the next step in ecommerce? Get ahead of your competitors and contact us, we’re ready to start our next adventure together.
Trusted by
Adam Watt
Head of Engineering
Jimmy BringsThe Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!
Rouven Weßling
Dir. Technology Partnerships
ContentfulThe integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.
Martijn Phijffer
Business Development Man.
PostNLIn recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any
online needs.
Ivo Bronsveld
Head of Integrations
commercetools
Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.
Sergiu Tabaran
Chief Operating Officer
Absolute WebDeity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!
Adam Watt
Head of Engineering
Jimmy BringsThe Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!
Rouven Weßling
Dir. Technology Partnerships
ContentfulThe integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.
Martijn Phijffer
Business Development Man.
PostNLIn recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any
online needs.
Ivo Bronsveld
Head of Integrations
commercetools
Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.
Sergiu Tabaran
Chief Operating Officer
Absolute WebDeity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!
Adam Watt
Head of Engineering
Jimmy BringsThe Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!
Rouven Weßling
Dir. Technology Partnerships
ContentfulThe integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.
Martijn Phijffer
Business Development Man.
PostNLIn recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any
online needs.
Ivo Bronsveld
Head of Integrations
commercetools
Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.
Sergiu Tabaran
Chief Operating Officer
Absolute WebDeity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!
Adam Watt
Head of Engineering
Jimmy BringsThe Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!
Rouven Weßling
Dir. Technology Partnerships
ContentfulThe integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.
Martijn Phijffer
Business Development Man.
PostNLIn recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any
online needs.
Ivo Bronsveld
Head of Integrations
commercetools
Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.
Sergiu Tabaran
Chief Operating Officer
Absolute WebDeity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!
Adam Watt
Head of Engineering
Jimmy BringsThe Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!
Rouven Weßling
Dir. Technology Partnerships
ContentfulThe integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.
Martijn Phijffer
Business Development Man.
PostNLIn recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any
online needs.
Ivo Bronsveld
Head of Integrations
commercetools
Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.
Sergiu Tabaran
Chief Operating Officer
Absolute WebDeity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!
Adam Watt
Head of Engineering
Jimmy BringsThe Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!
Rouven Weßling
Dir. Technology Partnerships
ContentfulThe integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.
Martijn Phijffer
Business Development Man.
PostNLIn recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any
online needs.
Ivo Bronsveld
Head of Integrations
commercetools
Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.
Sergiu Tabaran
Chief Operating Officer
Absolute WebDeity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!
Adam Watt
Head of Engineering
Jimmy BringsThe Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!
Rouven Weßling
Dir. Technology Partnerships
ContentfulThe integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.
Martijn Phijffer
Business Development Man.
PostNLIn recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any
online needs.
Ivo Bronsveld
Head of Integrations
commercetools
Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.
Sergiu Tabaran
Chief Operating Officer
Absolute WebDeity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!
Adam Watt
Head of Engineering
Jimmy BringsThe Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!
Rouven Weßling
Dir. Technology Partnerships
ContentfulThe integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.
Martijn Phijffer
Business Development Man.
PostNLIn recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any
online needs.
Ivo Bronsveld
Head of Integrations
commercetools
Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.
Sergiu Tabaran
Chief Operating Officer
Absolute WebDeity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!
Adam Watt
Head of Engineering
Jimmy BringsThe Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!
Rouven Weßling
Dir. Technology Partnerships
ContentfulThe integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.
Martijn Phijffer
Business Development Man.
PostNLIn recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any
online needs.
Ivo Bronsveld
Head of Integrations
commercetools
Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.
Sergiu Tabaran
Chief Operating Officer
Absolute WebDeity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!
Adam Watt
Head of Engineering
Jimmy BringsThe Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!
Rouven Weßling
Dir. Technology Partnerships
ContentfulThe integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.
Martijn Phijffer
Business Development Man.
PostNLIn recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any
online needs.
Ivo Bronsveld
Head of Integrations
commercetools
Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.
Sergiu Tabaran
Chief Operating Officer
Absolute WebDeity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!
Adam Watt
Head of Engineering
Jimmy BringsThe Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!
Rouven Weßling
Dir. Technology Partnerships
ContentfulThe integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.
Martijn Phijffer
Business Development Man.
PostNLIn recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any
online needs.
Ivo Bronsveld
Head of Integrations
commercetools
Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.
Sergiu Tabaran
Chief Operating Officer
Absolute WebDeity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!
Adam Watt
Head of Engineering
Jimmy BringsThe Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!
Rouven Weßling
Dir. Technology Partnerships
ContentfulThe integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.
Martijn Phijffer
Business Development Man.
PostNLIn recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any
online needs.
Ivo Bronsveld
Head of Integrations
commercetools
Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.
Sergiu Tabaran
Chief Operating Officer
Absolute WebDeity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!
Find out how you can supercharge your business.
Find out how you can supercharge your business.
Find out how you can supercharge your business.
Podcast: Enhancing Flexibility, Agility, and Sales Channels with Composable Commerce
4 challenges you can solve with a Composable Commerce platform
Podcast: Jimmy Brings massively decreases time to market with a composable approach
How to go Composable?
Stay in the loop. Subscribe to our podcast →
Podcast: Enhancing Flexibility, Agility, and Sales Channels with Composable Commerce
4 challenges you can solve with a Composable Commerce platform
Podcast: Jimmy Brings massively decreases time to market with a composable approach
How to go Composable?
Subscribe to our podcast.
Podcast: Enhancing Flexibility, Agility, and Sales Channels with Composable Commerce
4 challenges you can solve with a Composable Commerce platform
Podcast: Jimmy Brings massively decreases time to market with a composable approach
How to go Composable?
Subscribe to our podcast.
Let’s find out how we can bring your business to the future, together.
Jamie Maria Schouren Co-Founder
Let’s find out how we can bring your business to the future, together.
Jamie Maria Schouren Co-Founder
Let’s find out how we can bring your business to the future, together.
Jamie Maria Schouren Co-Founder
ComposABLE commerce
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Copyright © 2018–2023 Deity B.V. All rights reserved.
ComposABLE commerce
NETHERLANDS OFFICE (HQ)
Poland OFFICE
Copyright © 2018–2023 Deity B.V. All rights reserved.
ComposABLE commerce
NETHERLANDS OFFICE (HQ)
Poland OFFICE
Copyright © 2018–2023 Deity B.V. All rights reserved.