Introduction

“In the future, Gartner sees the composable approach becoming the norm across enterprise Applications.” Enterprise ecommerce is pivoting towards a modular and customer-driven future, and all serious ecommerce services and platforms are making their APIs ready to be implemented in this transforming ecommerce world. Modular commerce focuses on building a commerce stack from a set of stand-alone ecommerce services rather than using a pre-packaged platform, giving the flexibility to any online merchant to fully customize their webshop with the best services out there. 

How Deity integrates with Contentful

In October 2021, Contentful became an official Deity partner with the common goal to enable a composable approach for all their customers. 

‘Contentful has their APIs ready for Composable Commerce.’ A common phrase in ecommerce, but what does this mean? APIs are direct and non customizable connections, allowing you to directly connect with other services that have their APIs ready and that are compatible with each other. However, this doesn’t automatically mean that these different services can smoothly and efficiently send data to the frontend and to other backend services. That’s where Middleware comes in. 

The Deity x Contentful integration allows Contentful customers to connect with any other ecommerce service, even if this was never possible before. These services communicate with each other through the Middleware, assuring a fast and efficient flow of data from the backend to the frontend, but also between backend services. Most middleware services either only allow pre-integrated services OR any API-based service, but in that case you still need a lot of custom integration development time. Our middleware allows you to easily unplug one service and plug in the other, but still gives you complete freedom to choose any other API based service, no matter the platform and their possibilities. This is what makes it really platform agnostic, and enterprise level software, with the ease and speed of saas. So in short, Contentful is a piece of this Composable puzzle, and Deity allows you to put together all the pieces of the puzzle. The out-of-the-box integration speeds up this process for you, leading to faster time-to-market and less development time. 

The new integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.

Juan Montoya, Technology Partner Manager @ Contentful

Benefits of the Deity x Contentful integration

Choosing and implementing Contentful as your headless CMS in a modular world has become fast and easy, without any hassle. No matter what platform or other services you’re using, Contentful can be one of them because the integration is already there. No building from scratch, just plugging it in. 

Also the other way around; do you wish to use a specific service with Contentful? Everything is possible! Even though the platform you’re using doesn’t have all the possibilities, with Deity you can integrate anything. That’s the power of true Middleware! Choose, integrate and swap any API-based commerce service freely and hassle free. Become platform-independent, future proof and achieve complete freedom of choice, without the risk and complexity of being locked-in to a specific vendor. And not to forget, it gives you 100% control over all data streams. Synchronize all your data-holding systems within microseconds. Control, combine and enrich data flows to any touch point of your commerce ecosystem. 

But that’s not all, the integration comes with a super-fast and reliable Headless PWA storefront that is built for amazing online experiences which seamlessly integrates with Contentful. No longer worry about having to build it from scratch. Use Deity’s UI components to quick-start or create your own and get full control over your frontend. To top it off, with the Deity x Contentful integration you get instant content updates on the frontend through real time, automated updates from your APIs. How does that look? Change something in your content and before you know it, this change is visible in your frontend. Simple as that! 

Last but not least, serve all your customers from one codebase. Our PWA Storefront is deployable as native app on all Android, Microsoft, and even on iOS devices, so no need to build and maintain two codebases. 

Deity’s role in Composable Commerce

Composable Commerce is a modern ecommerce approach of selecting best-of-breed commerce solutions and combining them into one custom platform adapted to specific business needs. We believe that such a level of control over your online business is a must for enterprise success. Deity is here to give you that full control. Create and maintain a composable tech architecture and see the full advantage of best-in-class user experiences. Deity’s Middleware and PWA Storefront make a modular, best-of-breed and customer-driven commerce possible, without the hassle associated with it. 

All major platforms and commerce services, including Contentful, make sure to have their APIs ready for this new approach. Next stop: all these connections and all the data have to be controlled, monitored, and managed from one central place. That’s where Deity comes in! The actual composer of your commerce. 

Have we caught your attention? We’re more than happy to start a conversation and tell you everything about our partnership with Contentful, our platforms, our integration, and Composable Commerce. Would you like to explore what a composable approach can do for your business? Reach out to us! 

About Contentful

Contentful, the leading content platform for digital-first business, helps over 30% of the Fortune 500 and thousands of brands around the world create and manage digital experiences for their customers across any channel. It enables greater speed and scale than traditional CMS solutions. Contentful unifies content in a single hub, structures it for use in any digital channel, and integrates seamlessly with hundreds of other tools through open APIs. Companies such as Gucci, Plaid, Goodrx, Intercom, Notion, Staples and many others rely on Contentful’s platform. For more information, visit the Contentful website.